About Us


        BAC is the leading Performance Management solution provider in Thailand with a solution offering that includes both IBM Cognos Performance Management solutions and BAC support and services. BAC also prides itself in a services delivery model that is both systematic and cost-effective.


        Established in 1993, Business Applications Co., Ltd. (BAC) was then a dealer of Platinum software products with exclusive distributor rights for Thailand market. Since then, BAC has proven itself to be extremely successful in penetrating the PC LAN market with Platinum software. In its first two years of operations, BAC marketed to and installed over 100 customer sites and continued its rapid business growth. As Business Intelligence (BI) tools become a crucial element in any organization’s strategy allowing them to gain invaluable insights, make informed decisions, and identify emerging threats through advanced reporting and analysis, BAC responded to market needs by partnering with IBM Cognos in 1997. As IBM Cognos’ exclusive distributor in Thailand, BAC has a dedicated, professional team marketing products like Impromptu and PowerPlay.

With industry leading BI and Performance Management solutions from IBM Cognos, and BAC’s pursuit of excellence, the company has been able to double its growth every year. There are now over 250 companies with more than 5,000 users on IBM Cognos solutions in Thailand. BAC customers come from both public and private, such as banking and insurance, consumer products, food and beverage, manufacturing and pharmaceuticals, among others. Sharing IBM Cognos’ vision to be the leading independent provider of Performance Management solutions, BAC took a major step by focusing its business solely on IBM Cognos. With all its resources channeled towards IBM Cognos, BAC now has a strengthened team to cover the fast growing BI market.

Share this page on your timeline
Share on Facebook