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About BAC
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| Mission |
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BAC is the leading Performance Management solution provider in Thailand with a solution
offering that includes both IBM Cognos Performance Management solutions and BAC support
and services. BAC also prides itself in a services delivery model that is both systematic
and cost-effective. |
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| Establishment |
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Established in 1993, Business Applications Co., Ltd. (BAC) was then a dealer of
Platinum software products with exclusive distributor rights for Thailand market.
Since then, BAC has proven itself to be extremely successful in penetrating
the PC LAN market with Platinum software. In its first two years of operations,
BAC marketed to and installed over 100 customer sites and continued its rapid business
growth. As Business Intelligence (BI) tools become a crucial element in any organization’s
strategy - allowing them to gain invaluable
insights, make informed decisions, and identify emerging threats through
advanced reporting and analysis, BAC responded
to market needs by partnering with IBM Cognos in 1997. As IBM Cognos’ exclusive distributor
in Thailand, BAC has a dedicated, professional team marketing products like Impromptu
and PowerPlay.
With industry-leading BI and Performance Management solutions from IBM Cognos, and BAC’s
pursuit of excellence, the company has been able to double its growth every year. There
are now over 250 companies with more than 5,000 users on IBM Cognos solutions
in Thailand. BAC customers come from both public and private, such as
banking and insurance, consumer
products, food and beverage, manufacturing and pharmaceuticals,
among others. Sharing IBM Cognos’ vision to be the leading independent provider of Performance
Management solutions, BAC took a
major step by focusing its business solely on IBM Cognos.
With all its resources channeled towards IBM Cognos, BAC now has a strengthened team
to cover the fast growing BI market.
In summary,
to serve our customer business performance management requirements, especially in today’s highly competitive business environment, BAC is focused on
helping our customers better Plan, monitor, understand and drive successful business
performance with IBM Cognos. Business Applications Co., Ltd. is located
on 2nd Floor, Ocean Insurance Building, 163 Surawong Road, Bangrak, Bangkok 10500
Thailand |
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